This work may appear simple in theory and yet complex to determine the right approach for your company. “Culture” is a topic getting much attention these days; well-respected company leaders are writing books and touting their incredible workplaces. A few of them do this exceptionally well. Many believe that culture can be built on holding Thirsty Thursdays and having video games. These are behaviors that might be embraced for a while and can create some fun in the workplace. But this is not culture.
We will help you strengthen your competitive advantage by identifying, designing, driving and leading your unique company culture. This work will determine your belief system, which will ultimately drive how things get done and how people behave. It becomes your company’s own unique fingerprint; the thing most difficult for your competitors to replicate and that will attract the best people to want to work with you.
ASSESS: HOLD UP THE MIRROR
Working with your leadership team and your own employees (think cultural icons), we will select the appropriate blueprint to aid your company in identifying its own personality and soul; all built with the goal of strengthening performance and success.
We do this through:
- Building an understanding of what is driving your team’s current behaviors, and the barriers to create a mission-driven, collaborative team that allows impact far bigger than any one individual employee.
- Understanding your company’s core strengths, and its challenge areas.
- Identifying the supporting team within leadership and your overall team who will engage and drive this important work.
DESIGN: BLUEPRINT CREATION
- Working with a core group consisting of leadership and “cultural icons”, we create your company’s unique blueprint for building and scaling your culture.
- This work is built on the pillars of leadership, teams, and engagement. Reaching far beyond identification and planning, we will dig deep to assess and build on your core strengths in these areas and supplement your challenge areas. This is where the bulk of the hard work is focused. This is what will differentiate you from your competitors.
SEED & WATER: DRIVE AND LEAD
- It’s not enough to have the blueprint; it must be executed, reinforced and nurtured on a daily basis. We will ensure you have the right strategy to help it live, thrive and be reinforced regularly through activities such as hiring, promotions, performance feedback, and rewards.
- We will also determine how to best help your teams recognize that everyone needs to take the time to pause and reflect; to celebrate the wins together, and to continuously learn from the mistakes.
MIND THE ROOTS: REINFORCEMENT AND MEASUREMENT
- Through a variety of criteria and data collection, we will evaluate the impact these efforts are having; both within your company engagement levels and within the achievement of your company goals.
Creating and scaling such a culture is not easy work, but it’s very doable. The fundamentals of leadership, teamwork, and engagement all play a vital role. It starts at the top, with leaders not only buying in; but also modeling the behaviors and values that define the culture.
- Once that seed is planted, through communication and connection, support will be gained through the organization, especially with the aid of your key employees – cultural icons – to spread the support and message to take root and flourish.
- Once you’ve built that strong culture, you’ve built the foundation for strong business results.
- Ready to get started? Let’s work together to create an environment that serves as the platform for both stellar performance AND the career experience of peoples’ lives.